Laurent Pollefoort - Global Design Studio design + identity + user experience + re-use Mission : Industrial designer - Design Management Global Design Studio : Professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and brand-company. Brand - Company + Strategy setting + Opportunity Exploration + Development Product - Service + Production + Distribution + User Experience. Vocation : The vocation is to be company's vector of below the line communication, through innovation's processes in areas of product design, graphic design, packaging and environmental design. The finality is to put forward brand values - identity. Company - Brand + Issuer + Entrenchment + Fondamental + Narration + Signs + Contextualization + Receiver + User Experience. Stability + Essentials elements + scenario story + catalyst + news. Capabilities : Operationnal Services - Reactive Product Design Improving functionality, costs, service, manufacturing methods. Facilitating variation in product range and usage. Giving products an identity. Just some examples of how design plays a role in increasing product quality and competitiveness ... Example Storage boxes for opticians - Masquelier SA Equipment for leg's rehabilitation - Kinetec Packaging Design - Protecting the product - Product logistics: storage, handling, transport, display - Enhancing the product and its added value vis-à-vis the target customer ... Example Range of supermarkets packaging - Brand Desilight Environmental Design Environmental design includes the activities of commercial architecture, interior arrangement, signalling and point-of-sale advertising. It helps create a spatial arrangement that reconciles functionality with highlighting the brand offer in line with the type of space the company desires for its target public. ... Example Display collections - Brand Desilight Graphic Design and Visual Identity By drawing up a graphics chart that allows this visual identity to be expressed in a variety of forms on all of its communication media, the designer provides the company with a tool for the coherent management of that visual identity ... Example Communication's tools - Brand Desilight Logo, Slogan, Product Catalog, Flyer, Displays, Website Strategic Services - Proactive Advanced Design - Replace uses in the heart of future developments and not only the product. - Give a better visibility to companies for planning innovations. - Measure if consumers are willing to accept a concept by tests. - Limiting the failures of product launches with a very upstream work from designers, engineers, marketers ... Example Strategic Design - Workshop Packard Bell - Workshop Decathlon - Brand Quechua Eco Design - Get projected in the future of the product to reduce its negative impacts on the environment compared to its entire life cycle: production, use, end of life… - Consider the product as a system, composed of components, packaging, consumables, spare parts, promotional material… - Valuing use more than form Example Design and Waste - EDF R and D Environment : recycling of electrical materials at the end of the first life. Economy : new economic life limited series. Social : call for a protected work centre. Trends design and scanning - Identify new trends and emerging aspirations. - Show new design directions ... Example Brand values representation - Desilight Sexy, Funny, Envie, Pleasure, Desire, Differently, Provocation, Pop, Groovy Volume inspiration - Masquelier SA Customers : Entrepreneur Give shape to my project Where to start How do the founding values of my company/brand translate themselves into value's offer for my different clients? Artisan - Merchant Are the expected services of my product/service visible and understanding ? SME Small and medium-sized enterprise What effort do I have to do to differentiate me from my key or sensitive targets ? What are my new business opportunities? SMI Small and medium-sized industry Is my range consistent ? What new products developing methods are introduced in my business? Communication Agency Need new skills Methodology Design : Design process that helps move from an unsatisfactory situation to a better situation by integrating human factors, economic factors and technology factors to improve the user experience Iterative Approach : Human Factors : Ergonomy, Psychology, Aesthetics, Sociology, Semiology. Technical Factors : Industrial tools, Technical potential, Materials. Business Factors : Market, Competition, Strategy, Distribution, Accounting. Innovation Criteria : Human Factors, Business Factors, Technical Factors Desirability, Sustainable, Viability, Feasibility Process Analysis : Brief : Observation, Objectives, Issues, Strategies. Planning : Schedule, Organize. Business Factors : Financial resources, budget, time to market. Human Factors : Human resources, internal, external, interdiscipline, project review. Technical Factors : Technical resources, material, software. Analysis : Observe, Listen, Research. Business Factors : the company, the markets, the competitors. Human Factors : the users, the environments, the sociocultural trends. Technical Factors : the existing, technological watching. Synthesis : Understand, Translate. Business Factors : Why ? What ? Who ? Where ? When ? How ? How much ? Human Factors : Why ? What ? Who ? Where ? When ? How ? How much ? Technical Factors : Why ? What ? Who ? Where ? When ? How ? How much ? Analysis Notebook : The design specifications. Conceptualization : Brainstorming : Explore, Ask. Business Factors : Business models. Human Factors : Creativity meetings. Technical Factors : Technology transfers. Lifestyle scenario : Conform. Business Factors : Intentions, Clients profile, Brand benefits. Human Factors : Story board, Users benefits, Feel. Technical Factors : Term. Ideation : Imagine, Create, View. Business Factors : Economic Concepts. Human Factors : Uses, Fonction, Form. Technical Factors : Kinematic. Assessment : Assess, Select. Business Factors : Exchange value, Cost. Human Factors : Use value, Esteem value. Technical Factors : Feasibility, Sustainability, Ecology. Ideas Notebook : The final design concept. Development : Final Concept : Develop Business Factors : Economic scenario. Human Factors : Ergonomy, Design identity. Technical Factors : Package, Plans. Prototype : Refine, Test. Business Factors : Range declination. Human Factors : Tests. Technical Factors : Volume, Technical. Engineering : Perform. Business Factors : Subcontracting. Human Factors : Colours. Technical Factors : Process, Materials, Lifecycle. Pricing : Assess. Business Factors : Investment, Break-Even Point, Commercial scope. Human Factors : Psychological retail price. Technical Factors : Cost price. Production Notebook : The definition of product / service. Communication : Corporate Identity : Identify. Business Factors : Offer, Range, Point of sale advertising. Human Factors : Logos, Pictos, Graphics utilities. Technical Factors : Supports of identification. Photos : View. Business Factors : Points of sale, On shelf, In real shop or virtual shop. Human Factors : Human Scale, In use. Technical Factors : Technology, Exploded view. Documentation : Explain. Business Factors : Product sheet, Price list, Guarantee, After-sale services. Human Factors : Instructions for use. Technical Factors : Instructions for assembly. Merchandising : Launch on the market. Business Factors : Advertising space. Human Factors : Speech. Technical Factors : Media. Communication Notebook : The distribution of the product / service. Skills : Management : Value analysis (certification), Corporate identity, Innovation management, Design management, Industrial property, Strategic design, Financial management, Business creation, Business plan, Market survey, Marketing plan , Communication plan, Financial plan, Product offer, Sales promotion, Project culture, Corporate culture, Interdisciplinary team player. Technology : Manufacturing processes, Materials technology. Computer, Mac, PC : Adobe Creative Suite 3, Photoshop CS3, Illustrator CS3, InDesign CS3, Flash CS3, Microsoft office pack, Alias modeling bases, Rhino (learning process). Methodology : Creativity techniques, Ideation, Graphic techniques (sketch, rough, ...), Model and prototype, Graphic design, Ergonomics, Benchmarking, Trends illustration, SWOT analysis, Visual mapping, Personnas, Building brand identity, Industrial purchases, Technological watching Competitive scanning, Market scanning. Case Study : Light is a most important thing in a place. Natural or artificial, from inside or outside, light is a solution to all your expectancies. While the furniture arranging contributes to create your environment, the large diversity of lamps contributes to confer a special atmosphere on your place. In order to change decoration all the time, it was necessary to imagine light in every situation. Lumidomi Brand : The mission of Lumidomi is to design and market innovative decorative objects. Making multi-services decorative object trough the autonomous (wireless) cold light (LED new technologies). Standing vases and hanging vases are developed. Meanwhile decorative suspensions with autonomous light are also worked for new years celebrations. Then in a development phase, elements of the decorative tableware will complement our offer. Our first line of lighting vases - VLAMS was awarded the 3rd at the grand prizes of Art of Living 2003 and 2005, during the show Maison and Object of Paris. The targeted area is the decoration for indoor/outdoor and the gift object. Our products are aimed at both individuals, where we focus our communication to the urban women 25-35 years old, and the non-retailer professional such as cafes hotels and restaurants, as well as specialists from the event. Two brands were studied and patented to develop two design identities. Lumidomi ® - the decorative object multi services through wireless light [middle-top of the range]. Under the brand Lumidomi, marketed products are the most advanced, representing the creation in its purest form. Desilight ® - the festive light object through wireless light. With Desilight, innovation is available to everyone through lower prices. The marketed products under Desilight are designed to meet the "purchase pleasure" where the mass distribution will be privileged. An international manufacture made for standards collections and specific collections are handled on a case-by-case basis with a internally management. They have already placed their trust : Redcats group, La redoute, M6 boutique, 3 suisses, leroy merlin, printemps, auchan, carrefour, metro cash and carry. Traditional : Florist, Gift, Tableware. Mail-order : Catalog, Teleshopping, E-Business. Specialized department store : DIY - Gardening, Deco - Habitat. Food large surface : Hypermarket. B to B : Catering, Event. They have already spoken : Professional Press : Table and Cadeau - october 2005 - presentation of winners. Table and Cadeau - may 2005 - decoration. Table and Cadeau - may 2004 - Hortiflor Fair. Informations Fleuristes - may 2004 - Hortiflor Fair. LSA - november 2004 - Des boules de Noël lumineuses sans fil. Table and Cadeau -september 2003 - presentation of winners. Specialist press : Version femina - december 2006 - The light brothers. Art and Décoration - april 2006 - A strange wireless lamp. Le Monde2 - december 2004 - Nomad christmas ball. Femme en ville - october 2004 - An interior garden. Version Femina, La voix du Nord - may 2004 - A light à fleur d'eau. Défis - december 2003 - A true light diffuser. L'entreprise - december 2003 - Decoration. Regional press : La gazette - december 2006 - a global patent for Lumidomi. La voix du Nord - november 2006 - Business guide 2007. La voix du Nord - august 2006 - Economic page. Norcomex - july 2006 - unusual champions for export. Le Nord - january 2006 - Créati: 5 years of support for start-ups. Nord Eclair - 23 october 2005 - Créati helps creators. La Voix du Nord-23 october 2005-Créati, 2nd breath of job creation. Hors série Pays du Nord - may 2005 - Wireless, light suits you so well. Nord Eclair -23 february 2005 - Table lamps wireless but with fish. Jinnove - january 2005 - Lumidomi, bright innovations !. First Eco - june 2004 - decorative lighting: Lumidomi strengthens. Magazine Face - february 2004 - And there was light. La Tribune - february 2004 - A bright idea. La Voix du Nord - 30 january 2004 - A great success. Television : M6 - december 2006 - D and CO. TF1 - 2006 - Les coulisses de l'économie. M6 boutique - 06 march 2006 - Solution Maison. Télé Melody - décember 2005. France 3 Besançon - Reportage salon Micronove - april 2005. France 2 - On a tout essayé - december 2004. France 2 - « new » Chronicle - Télématin - may 2004. M6 boutique - april 2004 - Solution Maison. France 3 Nord - january 2004 - Initiative hebdo. Radio Roc FM - Christmas operation - december 2005. RTL2 - Mothers day contest - may 2005. France Bleu Nord - "Ordinary People" chronicle - april 2005. Europe1 - Jérôme Bonaldi chronicle - december 2004. Awarded the 3rd at the grand prizes of Art of Living 2003 and 2005, during the show Maison and Object of Paris. Selection and publishing of the desilight products in the inventions world book 2008, chaired by Anne-Valerie Giscard D'Estaing. Product Design : Collection of wireless light vases Lumidomi brand. Innovative table lamp multi services. During the day, VLAMS is a vase or an aquarium which accommodates any flower arranging. During the night, it turns into a subdued lamp to brighten your evenings up and helps you to create an intimate atmosphere. Wireless light suspensions collection - Desilight brand. Wether it's for indoor or outdoor use, these lights have the ideal design to brighten any festive display : on a Christmas tree, around a window, a table, etc ... Multi-purpose design for indoor/outdoor use. Portable : Their wireless function makes your decorative whims easy to accomplish. Packaging Design : Packaging declination. Adaptation of our packaging to distribution networks, determined for each universe / brand. Staging, Recipe. Instructions for use : 1- Put a handle of cristal water in the vase. 2- Add water. 3- Pour some drops of dye, mix then let inflate a few minutes. 4- Put your fresh or artificial flower into the vase. 5- Illuminate your vase. Face : - attractive concept name. - window to see the product . - visual from the product in situation. - a catchy verbal mention. - information's pictogram on the use. Back : - instructions for use. - staging. - other products from the collection. - information on the end of life product and on the packaging recycling. - cautionary note. Side - brand communication. Environmental Design : Exhibition wall of collections via removable black cubes, restoring the light effect. Trade fair. Store display store for special operations in supermarkets. Illustrated display with demonstration model for Christmas market booth. Advanced Design : Area: domestic light Manage upstream innovation through an analytical approach : 1. Information 2. Brainstorming 3. Scenario - a strong new concept is above all a relevant scenario that defines a new user experience. 4. Concept - think up product or service solutions in accordance with the scenario. 5. Formalisation 6. Selection 7. Development Generating new business opportunities facing emerging markets. Replace future developments in uses and not only in the product. Trends Design and watching : Creating and editing a collector model in a limited and numbered series, at fashion show organised by Talons Aiguilles - Edhec, in partnership with major fashion brands. Corporate Identity, Brand Project : Upstream thinking on the brands platform (Lumidomi, Desilight) A better understanding of the positions of our future competitors. Lumidomi competition's observatory... Lumidomi positioning compared... Defining iconographic determinants for the Lumidomi brand and its new product ranges. Define brand values ... Define positions, value systems and communication territories on the market ... Capitalize (iconographic translation of the brand values) ... Graphic Design and Visual Identity : Fundamentals : logotype, colors, fonts, iconographies. Stationery :letterhead and following letter, business card, correspondence card. Ground Marketing : kakemono, catalog, flyer. Digital Marketing : website, power point, cd-rom. Photographs. Contact information : Laurent Pollefoort 34, rue Pasteur 59223 Roncq France Map Phone number : +33 619 646 376 Email : laurent@laurentpollefoort.com About me : AFD - Alliance Française des Designers DESIGN + IDENTITY + USER EXPERIENCE + RE-USE Lille Metropolis - London, Brussels, Paris. Download profile Career : Entity Year Type of company Period Position Status Manager Partners Mission For reasons of confidentiality, some projects have simple visuals. Smo Mobile home robot Masseur Robot Semiology Design Corporel - Fitness and Medical Equipment Research department Professional fitness equipment Bench Rehabilitation chair Archeum Fitform2 Maximum Weigh baby Follow newborns weight evolution, without the stress of the act perceived by the mother and child. Childhood Obesity The weight evolution of the first month of life is linked to obesity risk to the age of seven Breastfeeding Difficult to quantify the milk during breastfeeding Weight Monitoring During the first few months, the newborn must be weighed each day Module chair, which make breastfeeding easier, while following newborn evolution. Deformable hammock, weight visual evolution. Carpet, to place in the world of the child, linked to health report comfort serenity sweetness Furtive weighing scale Parckard Bell Strategic Design, Workshop Women universe computer Approach Different questions are raised: the woman's place in the purchase, the parallels between the technological world and the women's universe (fashion, cosmetics, ...), to new uses, the fundamentals of Packard Bell in the Women's universe in a European way which is oriented to the world. Strategy Packard Bell is a brand-oriented general public whose keywords are currently family, play and interactivity. The Packard Bell universe revolves around four values: easiness of use, product quality ("aesthetics"), smart, security. Tag Organize and plan its day, efficiently and with a free spirit. Save an action or a message on the tag and then put it to the desired location (door, children room , table, ...). It manifested in a timely manner or when we release it. Content Manager Identify physically a function Monitor and manage the time-use modules Each module contains a determined function (music, television, games, internet, school work) for a quantified use subsequently by his desires, in a family setting. Superstar Design a perfume bottle for the selective distribution, inspired by a determined universe. The chosen universe : the pop-art (trend to imitate the stereotypical images of mass media). The pop-art is impersonal, but it doesn't anonymous: nothing more identifiable that Marilyn seen by the pop-art. The pop-color is openly chemical, it refers aggressively to the chemistry artifice in his opposition to nature. Concept Superstar (word invented by a muse of Andy Warhol, who was called Ingrid Superstar). Perfume bottle made up of several doses, each containing a colored fragrance. The variety of doses allows everyone to create his own fragrance and color, depending pre-established compositions. Select, Assemble, Mix. People (for the masses), Short-lived, Consumable, Low cost, Series product, Young, Spiritual, Sexy, Smart, Attractive, Big Business. Cube Packaging Card-board manufacturer The plush's packaging ensures both the security transport and presentation of the product through its two identical parts which work together in a first time , then they are separated during the sale of the product. Oleane Hairdresser Design a hairdryer which is better adapted to the user's morphology. Efficiency and fast drying (blowing nozzles) Setting hot and cool air (the hair must keep a certain humidity) Existence of the product after its use Ease of use Noise comfort Noise in the ear. Hair drawn by the propeller. Wrist broken (Weight) Insulation blowing nozzle Volume accessory Flexible rolling up Okou Mobile customizable universe (living space) Versatile, flexible. 16/25 years universe (students). Room extension Evolving universe as required Guideline : Bring people together Set up ties Means : Communicate FriendsMelting Fit the vehicle Small ads Residence Exchange place Community Vehicle Communication Residence Vehicle complementary with housing : Vehicle which plugs on the residence, releasing its deck which is the link between these two spaces. Odea Hospital Pharmaceutical Group Nosocomial infections disease contracted in hospital due to micro-organisms Transmission mode The hand, symbol of touch, the relationship for medical staff, is the major link between the germs reservoirs and hospital patients. 10 000 deaths per year 80% of cases by hand transmission Washing Tracking Efficiency antisepsis awareness accessibilty Masquelier SA Starbox Opticians Design an aesthetic opticians' box low cost (70% of the market). Users : opticians, laboratories. Content : score sheet, frame, glass. Stackable Storage Hand taking Mano ménager French Sailing Federation To fill To compact To empty Store and Compact Respect for nature Daily waste Telescopic arm I had the opportunity in the middle of the Azores anticyclone [...] to observe objects of nature , and it has marked. There was everything: plastic bags, buoys, balloons, bottles. He doesn't spend ten minutes without falling on a waste. Laurent Bourgnon, Route du Rhum 94. Lumidomi Team : commercial, management, marketing. Launch's study for new products. PROBLEM The company Lumidomi launches the Vlams in October 2003 and asks for answers to the following questions : Does the Vlams match to the expectations of the market ? How to increase sales of Vlams ? Ahead of its development planning, the company also wants to know what products from its catalogue, that she has to sell for an expansion of its range. DETAILED OBJECTIVES To Know the profile of potential customer for the multi-services lamps from Lumidomi. To know the criteria for selecting such a purchase. Identify new products that might interest the potential customer. APPROACH METHODOLOGY Elaboration of the questionnaire Study type Questions choice Questionnaire administration Mother population Sample size Method Examination and analysis of the questionnaire ANALYSIS OF RESULTS Single examination Data processing : analysis of several variables Lumidomi Import firm Design trainees Pole The electric autonomous light in the tableware Development, Innovation, Marketing, International Development of the product range : LumiLab Strategic direction of the company Brand creating Communication Lumidomi brand New product range Corporate identity communication tools Website POS material Mailing Desilight brand Brand creating Design of light suspensions Website Strategic direction Audit New product range + price offer Event product project See Case Studies - Lumidomi Achievements Lumidomi Head of design and marketing KNOW Design and Marketing Put in form Methodologies Business Plan Build strategies Structure teams Optimize return on investment Decide Think programmes Manage projects BE Cross Function Multiple Implications Sale Communication After Sale Services Global Business Strategy Manufacturing Supply chain Marketing Kirobo Exploratory Study Next generation vending machines + Existing models cover. User time saving buy a service easiness of access easiness of use Environment integrate to the environment resist to the aggression strategic locations Operator offer a new service bring potential customers Seller transmit its brand identity go to a new market meet user's needs Kicarte Vending machine for all types of cards semi-rigid and rigid. Smith and Nephew Research department The Kinetec Adventa is a motorized knee splint for passive rehabilitation. This equipment is used in rehabilitation center specializing in the immediate period post-op or for hire at home (highly developed market in the U.S.). The purpose of this study is to develop a new input range equipment, based on the existing kinematics. In the long term the company wants to harmonize the range of its products. Existing model To reduce production costs, the company wants to change the process, considering alternatives to the soldered structure. ISD - Institut Superieur de Design Design School Supinfocom group 5 years Engineering Design Manager Master degree (bac+5 - niveau 1) Industrial companies Bachelor degree - Industrial Designer. Channel Industrial products and systems Product design manager Industrial business executive whose business is to organize the design process for consumer goods and capital good. He puts in place the resources and the appropriate methodology to the strategic challenges of the business. IAE Institute of Business Administration USTL Lille I University Master 2 - Major marketing Scientific / manager Professional specialty International Industrial Marketing and Innovation Management Management Budget management. Human resources. Understanding international industrial markets International trade. Industrial buying patterns. Economy and strategy intelligence Innovation management The culture of science. RD and innovation management. International choice International and industrial marketing strategy. International marketing and e-business. International industrial marketing practice International negotiation. International and industrial communication and promotion. The goal of this program is to train outward-looking executives that have skills essential for the opening of new markets. Flunch Major Group Marketing manager Rehabilitation of the current Flunch's highchair to the new ambitions of the food group. Customer project, Flunch you feel good. Target: Parents, Children from 6 months to 4 years, The staff of Flunch. Modernization of the visual identity. Functionality and sensitivity of the highchair. Simplifying the use of the highchair during the journey in the restaurant. The chair is designed to relieve parents in the course but must also satisfy the comfort of its user. The parents tray settles on the highchair, perpendicular to the desks. The child tray is integrated into the highchair. Storage / cleaning. E Wear Prospective Experts security E-wear for bodyguards with a human dimensions security. Location, Communication, Intervention. Laryngophone microphone. Vibrate mode. Navigation pad. Screens. EDF EDF Group R and D + Communication department Design + semiological support to the brand and communication policies the habitat's energy and the corporate objects. Objectives Develop a range of products based on the recycle of waste. Integrate the dimensions of sustainable design. Identify the core business of EDF : energy. Catalog Communication Products in development and production. Mapping to 6 typologies : measure pedagogy re-energy lighting furniture wrapping formal Habitat's energy Enrichment of intent scenarios on energy : EDF Products - Customer reception Strength management Sustainable Collective Security Pleasure DWAL Engineer Glide's machine, used by two people at once, which adopts a new more comfortable seating position. The glide is by integrating a skwal. Decathlon Advanced Designer Strategic Design, Workshop Domain : Glide in mountains Approach : 1. Information (Information and discussion made it possible to define the guiding principles). 2. Brainstorming (Taking these guiding principles into account, we gave our reactions, ideas and points of view). 3. Scenario (A strong new concept is above all aa relevant scenario that defines a new user experience) 4. Concept (Together we think up product or service solutions in accordance with the scenario). Wheez Speed sound indicator armband . Speed intuitive evolution. . Show his level to his friends. Jump stick Glide jump stick . Make easily spectacular figures. . Control its trajectory. Snow ball . Manufacture and launch its snowballs. . Flexible accessory always at your fingertips. Colbert Institute Scientific High School Scientific A-level Mathematics speciality Bebeconfort Ampafrance group Product engineer Nursery nurse Physiotherapist Psychologist. Develop a new concept of mobility assistance to enable children from 9 to 18 months to grow and blossom in their environment with safety. Child analytical study : Games (awakening, construction, to push), learning styles, multi sensory trends, parents (sociology), psychology, morphology and environment + perceptions, psycho-motor development Develop, Guide, Protect. Kid explorer is a product that accompanies the child in his psychomotor development through three stages: crawl, sit up, push. Ventral game pad + multi sensory pad (pull, climb, sit down). Credits Editorial director : Laurent Pollefoort Web Site Owner : Laurent Pollefoort - Global Design Studio 34, rue Pasteur 59223 Roncq – France. Phone number : 06 19 64 63 76 EMail : laurent@laurentpollefoort.com Website hosted by : OVH Company 140, quai du Sartel 59100 Roubaix – France. 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You can claim this right by contacting us at : LAURENT POLLEFOORT, 34, rue Pasteur 59223 Roncq – France. Tél. : 06 19 64 63 76 EMail : laurent@laurentpollefoort.com Design - Production : Laurent Pollefoort - Global Design Studio